15%.

Off with their heads!
The 15 was inspired by a Victorian woodblock samplebook; I made the thin bits thinner, and made the 1 up completely. After coming up with the typographical trick of 15%ff I let the rest just be balanced and classy, with a little but potent bad pun at the end to re-enforce the Englishness.

About Trevor Mill

This is my work. Art & Design. The fruits of my labour. Commissions / projects welcome.
This entry was posted in David Reeves Modern English Tailor and tagged , , , , , . Bookmark the permalink.

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