I am so happy to be working on something that could benefit everyone.
Track 0 really is a big deal, with a lot of important types getting involved.
The project has involved a lot of copy which deserves to be read, a lot of quotes and many bullet points. The solution was to made the body copy choice a condensed font (Trade Gothic) put the quotes into speech bubbles and replace the bullet points with two tone text – saving space and helping stand out. A large palette of greens and blues were deployed to delineate sections. Imagery and illustration fitted around and highlighted the text. All going towards the same point; the convincing argument about reducing our carbon footprint.
It’s great to see the brand grow, from designing the logo, to this document and into the future.
Download the pdf here.
here’s some of the spreads.