“Why Is This Happening?” is a song about immigration in the UK from the immigrants point of view.
“The #WITHlove2015UK campaign is a music-led initiative to release a song to raise awareness and fight back against the growing anti-immigration and often racist rhetoric prevalent with UK politicians and the media. We want to change the tune of the one-note anti-immigration rhetoric during the UK election.”
CD promo cover.
The idea: The colours conflict in the middle closing a door on Pola’s defiant image. The colour choice references the Union Jack.
CD promo back cover.
Facebook strip.
Different logos and copy blocks. As you can see originally the campaign had a lighter feel. The client came up against problems, people thinking it was a UKIP thing rather than an Anti-UKIP thing.
A quick original typeface, let’s call it ‘Jaunty Jack’.
See withlove2015uk.com for more.
Trevor Mill Graphic Designer Ltd 