“Why Is This Happening?” is a song about immigration in the UK from the immigrants point of view.
“The #WITHlove2015UK campaign is a music-led initiative to release a song to raise awareness and fight back against the growing anti-immigration and often racist rhetoric prevalent with UK politicians and the media. We want to change the tune of the one-note anti-immigration rhetoric during the UK election.”
CD promo cover.
The idea: The colours conflict in the middle closing a door on Pola’s defiant image. The colour choice references the Union Jack.
CD promo back cover.
Different logos and copy blocks. As you can see originally the campaign had a lighter feel. The client came up against problems, people thinking it was a UKIP thing rather than an Anti-UKIP thing.
A quick original typeface, let’s call it ‘Jaunty Jack’.
See withlove2015uk.com for more.