Alice wanted a site that reflected her style, writing and beauty range.
The amount of good quality content both textural and visual made the process a simple case of letting the work speak for itself.
See the real site at alicehartdavis.com
To work out the main branding elements I find it useful to design a business card.
The business card, showing the startling main image, colour palette and typography.
Yes, you can connect the business cards together to complete the face.
The favicon (very small element that goes next to the web address).
The homepage. The word fresh was in my mind while designing this.
There are a lot of links, to urge you to see more.